maglia — /bin/zsh — one shirt, done right
> maglia --init "the perfect plain tee"
Est. Someday

One plain t-shirt that fits like it was made for you. Because it was measured off the one that finally did.

Eight years in the States. Hundreds of bad tees. Then one shirt at $120 that fit perfectly, in only 3 colors. So we are rebuilding it, in 5, without the logo tax.

status: prototype · nothing ships yet · this page is the idea, written down
open nero.webp — first run
MAGLIA tee in nero black on a wooden hanger
> cat pain.log

Every plain tee fails the same four ways.

no. 1

The boxy one

Fits like a cardboard box. Shoulder seams halfway to your elbow, sleeves like flags. You wore it twice, now it lives in a drawer.

no. 2

The one-wash wonder

Perfect in the store. Then wash five hits, the collar curls, the hem twists, and it becomes the shirt you sleep in.

no. 3

The billboard

A big logo across the chest means you paid them to advertise. A plain tee should be about you, not the brand.

no. 4 — the one

The perfect one

After eight years and hundreds of tees, one shirt finally fit. $120. Three colors. Great shirt, silly price. That shirt is why MAGLIA exists.

> cat fabric.spec

The fabric is not a secret. The fit is.

This is the exact blend on the label of the $120 shirt. Any good mill can knit it. What you are really paying for is the cut. We measured it.

01supima_cotton ..... 47% // strength, holds color
02micro_modal ....... 47% // the softness, the drape
03spandex ........... 6% // follows the body, keeps shape
04logo .............. 0% // you are not a billboard
open fabric_macro.webp — milled in the USA
Close-up of soft cotton and micro modal jersey knit
> cat cut.spec

Measured off the shirt that earned it.

Not designed on a screen. Taken, seam by seam, from the one shirt that ever fit right.

shoulderseam sits right on the bone. no droop.
sleeveends mid-bicep, close to the arm. never a flag.
bodyclose on the chest, easy at the waist. a taper, not a squeeze.
lengthlands just below the belt. stays put when you reach.
collarslim, flat, close to the neck. built to never curl.
> ls shop/ --colors=5

Five colors. That is the whole store.

The $120 brand stops at three. We start at five. First run is $65; it moves to $75 when the first 250 are gone. The strikethrough is what the shirt we measured sells for.

TALPA taupe tee on a wooden hanger
TALPAtaupe
the one nobody else makes
$65 $120
SMLXLXXL
NERO black tee on a wooden hanger
NEROblack
the daily uniform
$65 $120
SMLXLXXL
SABBIA beige tee on a wooden hanger
SABBIAbeige
sand, not khaki
$65 $120
SMLXLXXL
NEBBIA gray tee on a wooden hanger
NEBBIAgray
the gym-to-coffee one
$65 $120
SMLXLXXL
BOSCO dark green tee on a wooden hanger
BOSCOdark green
forest, after dark
$65 $120
SMLXLXXL
checkout: disabled · first run not ordered yet · prices shown are the plan, not a promise
fit_confidence
100%
measured against the one shirt that ever earned it
> ./reserve --run=first --charge=0

Reserve your size. No money down.

The first run is small. Leave an email, pick a size and a color. You pay nothing today; when the shirt is real, you hear about it first.

no card, no charge, no spam. one email when the first run opens, that is all.
> cat roadmap.txt

01. Measure the $120 shirt. done

02. Decode the fabric. done, see fabric.spec

03. Find the mill, sample, fit, repeat. queued

04. First run, 5 colors, cost plus shipping. queued

05. Senco 360 ships first. This waits its turn. house rule

* Stitching… (est. one good idea, held lightly)
MAGLIA · built in one evening as a prototype · not a store yet, just a promise written in monospace